When: May - November 2020 | Where: Grocery Outpost, Cambridge, MA
Grocery Outpost was a startup launched during the COVID-19 pandemic to make local goods more accessible and to provide revenue for struggling restaurants and small businesses in the Greater Boston Area. I was responsible for the overall online presence, including building the website in Shopify, the newsletter in MailChimp, and social media posts, primarily Instagram. I was also highly involved in the strategy of the company and I worked closely with restaurants and brands on the platform
Between July and November 2020, all sales came through Shopify.
5,213 sessions on desktop
3,927 sessions on mobile
10.86% added to cart
4.59% Reached checkout
I designed and built the Grocery Outpost newsletter by modifying templates in MailChimp. I sent out a weekly update about new products, as well as a more personal newsletter with stories and recipes.
I managed the Instagram account for the brand, creating a consistent voice and pushing traffic to the website. I also responded to DMs and tracked insights about engagement.
This was my first experience at a small startup where I was deeply involved in all facets of the operation. I was part of brainstorming, research, project management, and marketing, as well as executing logistics and orders. I gained experience in writing copy for a brand and creating a distinctive and consistent voice, as well as managing an active social media account. I learned to use Shopify and MailChimp, and most of all I learned how to roll with the punches and adapt to changes in the business.
Shopify • Instagram • AdobeXD • MailChimp