Grocery Outpost
What
Web design and overall strategy for a small start-up making local produce and food products available during the pandemic.
Web Design
Social Media
Strategy
Copywriting
Small Team
When: May - November 2020 | Where: Grocery Outpost, Cambridge, MA
Why
Grocery Outpost was a startup launched during the COVID-19 pandemic to make local goods more accessible and to provide revenue for struggling restaurants and small businesses in the Greater Boston Area. I was responsible for the overall online presence, including building the website in Shopify, the newsletter in MailChimp, and social media posts, primarily Instagram. I was also highly involved in the strategy of the company and I worked closely with restaurants and brands on the platform
How
The Problem
Exacerbated by the COVID-19 pandemic, many already-struggling independent restaurants have been forced to close their doors.
The Solution
Grocery Outpost aimed to take advantage of the existing supply chain to generate additional revenue streams for restaurants by selling groceries online.
Website
The Grocery Outpost homepage was designed to highlight the mission, explain to customers how to use the platform, and direct them to shopping.